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English > Press Room > Global News > Final results of adidas contest
Global News

"Impossible is Nothing" adidas contest winner announced

12 November 2004
Dario Mosconi proudly displays his handmade banner referring to the Impossible is Nothing contest
Dario Mosconi takes a break from watching gymnastics to proudly display his handmade banner referring to the "Impossible is Nothing" contest; his winning the Italian Challenge and moving on to the global finals awarded him a trip to the 2004 Olympics in Athens, Greece. [Photos courtesy Alessandro Mosconi]

Special Olympics Italy athlete Dario Mosconi, who was one of 14 global finalists in an online contest by adidas, unfortunately received word that he was not the overall winner in October.

The "Impossible is Nothing" Challenge (The Challenge) global final winner was scheduled to be announced in early August; it is perhaps an indication of how difficult the choice was that the winner has only just been posted on the Web site: Lloyd Townsing of Australia with his entry "A broken neck or an opportunity?" < View previous news article and photos about Dario Mosconi's entry >

adidas Web site
Dario MosconiThe adidas Web site's "Impossible is Nothing," campaign featured Dario Mosconi as a finalist. Right, Mosconi proudly wears his Special Olympics Italy T-shirt in his entry video, which could be viewed on the site.

Excerpts from adidas' letter to Mosconi: "'lmpossible is not for everybody, for somebody it is more' — the title of your story says it all...Your willpower, courage and dedication provided an inspirational story so strong that online users voted you and your story into the global final.
          "You can imagine that is was a very close decision and even though any of the stories selected for the global final deserved to win, [and] even though your story was selected to be in the global final by online users from all over the world who were moved, inspired and motivated by your achievements, it was unfortunately not selected...
          "Dario, thank you for sharing your story. You have been an incredible inspiration to people from all over the world and you have proven to yourself and everybody else that 'Impossible is Nothing!' For that and your dedication we want to thank you once again and wish you all the best for your future!"

"We obviously are a little bit sad that adidas didn't consider the big amount of votes that Dario's story was able to collect from all over the world," said Alessandro Mosconi, Dario's father. His profile ended with a final score of 3.78, the highest of the 14 entries (and from the time the contest began his profile often held the highest rating of the daily tabulations). "In the same week Dario knew that he wasn't chosen as an Italian participant in the 2005 Special Olympics World Winter Games — and this was certainly a bigger disappointment for him! Nevertheless he said, 'I'll try to do my best in the future to be able to have another chance.' We hope that during the challenge Dario's story contributed to give more visibility to Special Olympics ideals and the organization."

For winning the Italian Challenge, Mosconi received a three-day trip to Athens in August to watch the 2004 Olympic Games, a trip he and his father termed "wonderful."

Mosconi takes in action at the aquatics venue during the 2004 Athens Games
Mosconi takes in action at the aquatics venue during the 2004 Athens Games. < More on how Special Olympics celebrated the Games of the XXVIII Olympiad  >

Each of the The Challenge entrants was judged on how he or she has personally achieved the seemingly impossible through the pursuit of sport. The contest was open worldwide to athletes in participating countries between the ages of 13 and 19. Mosconi, now 16, wrote about conquering one of the highest mountains in the Italian Alps when he was just 13 years old. Two of the finalists were submitted by individuals with physical disabilities; Mosconi was the only individual with an intellectual disability. < Mosconi has  written his own "Meet our Athletes" profile for Special Olympic >

Dario's ascending Castore, one of the highest Mountains in the Italian Alps, "was an exceptional performance, so it produced extraordinary results," said Alessandro Mosconi, "both in terms of positive self-image and people's opinion of him, his potential and abilities — and [Dario being voted the winner of the Italian Challenge] directly proved this fact.

While in Athens Dario and his father Alessandro Mosconi also took in historical sights
While in Athens Dario and his father Alessandro Mosconi also took in historical sights.

"We thank Special Olympics, whose mission is to make possible through sport practice and competition the complete integration of our special athletes in the community, and adidas, which supports Special Olympics Italy and allows this challenging target to become a little bit 'less impossible.'"

The athlete judged the overall winner could chose from the following unique sport experiences: a private workout with swimming star Ian Thorpe in Australia, a tennis session with world-ranked player Justine Henin-Hardenne, a free-kick practice session with football (soccer) star David Beckham, or one week of intensive training at the Athletic Performance Institute in Arizona, USA; Townsing chose the session with Beckham.

Townsing's winning entry: "About two and one half years ago, I was involved in a terrible snowboarding accident leaving me with a broken neck and smashed vertebrae. I was lucky enough, by only one millimeter, to escape paralysis or even death. However, the injury left me with nerve damage, leaving me with constant 'tingling' and somewhat uncontrollable movement in my arms. The doctors were forced to attach a contraption to my head whereby four bolts were screwed into my skull for three months. Stepping back into the water months later, I was only able to kick and eventually, strokes started again, then turns, and in time I had to overcome my fear of diving into the water head first. I continued to improve and recover. Now, in only a few weeks, I'll be competing at the Australian Olympic swimming trials where I'll race against some of the world's best, an achievement many thought not possible. In living through this accident, I now strive towards becoming my best, becoming the best — and becoming what doctors thought impossible.

In answering the question "what do you think others can learn from your story?" Townsing replied, "At that exact moment of impact, I thought my life was over. It wasn't though. Seize each day and opportunity, because one day, they will be our last."

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